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Case Study  ·  Remodeling  ·  Northeast Ohio

From Digital Disaster
to Remodeling
Market Dominance

How Janecek Construction & Remodeling recovered from a damaging website redesign to dominate Northeast Ohio search results — in just 8 weeks.

300% Increase in
Lead Flow
130 Top 3 Map
Pack Rankings
875% Return on
Investment
8 wks Time to
Results
Janecek Construction and Remodeling — Northeast Ohio
The Challenge

30 Years of Excellence Made Invisible Online

Janecek Construction & Remodeling, a father-son company established in 1991, had built a stellar reputation across Northeast Ohio — 30+ years of craftsmanship and 5,000+ completed projects. But a costly website mistake erased their digital presence overnight.

  • web_asset_off
    Damaging Website Rebuild A new site by another agency caused their Google rankings to collapse, costing them visibility and leads
  • money_off
    $4,500 Wasted Investment Spent on a website that actively damaged their business instead of growing it
  • location_off
    Disappeared from Map Pack Lost all Google Map Pack visibility for local remodeling searches across Northeast Ohio
  • sync_problem
    Collapsing Lead Flow Significant decline in quality inbound leads from homeowners seeking remodeling services
  • groups
    Outgunned by Large Competitors Facing pressure from bigger companies with much larger marketing budgets

"We were in a tough spot. After investing in a new website that was supposed to help, we actually lost visibility and leads."

— Matt Janecek, Co-Owner, Janecek Construction & Remodeling
The Solution

A Remodeling-Specific Growth Strategy

We rebuilt Janecek's digital foundation from the ground up — a full-stack approach tailored specifically to the remodeling market and Northeast Ohio's competitive landscape.

1

Values-Driven Website Rebuild

  • Owner interviews to showcase the father-son hands-on approach
  • Trust-building content highlighting 30+ years of craftsmanship
  • Comprehensive service pages for bathroom, kitchen & basement remodeling
  • Conversion-optimized layout built for remodeling prospects
2

Strategic Local SEO

  • Google Business Profile optimization with geo-targeting
  • Location-specific content for Chardon, Mentor, Painesville & surrounding areas
  • Competitor gap analysis to find ranking opportunities
  • Pricing transparency strategy to build trust and qualify leads
3

Remodeling Industry Tactics

  • Project pricing guidelines added for kitchen, bath & basement
  • Portfolio showcase with before & after project imagery
  • Custom conversion-optimized lead capture forms
  • Service area content strategy targeting specific neighborhoods
The Results

Market Dominance in 8 Weeks

Within 8 Weeks of Launch
Lead Generation & ROI
300% Lead Flow Increase Organic search lead volume
875% Marketing ROI Return on investment
130 Top 3 Map Pack High-value keyword rankings
8 wks Time to Results Fastest client turnaround
Local Search Dominance — Northeast Ohio
#1 Bathroom Remodel Near Me Top position achieved
#1 Kitchen Remodeling Near Me Top position achieved
#1 Home Remodeling Near Me Top position achieved
↑↑↑ All Service Areas Chardon, Mentor, Painesville & more
Business Impact
↑ Consistent Call Volume Steady increase since launch
5K+ Projects in Portfolio Now showcased to convert leads
30+ Years of Credibility Finally reflected online
100% Asset Ownership Website, GBP & all content
The Outwork'em Difference

Why Home Service Companies Choose Us

What makes Outwork'em different isn't just technical expertise — it's our approach to the remodeling industry specifically.

Market Exclusivity We only work with one company per trade per service area
Industry Specialization We understand remodeling's seasonal patterns and project acquisition cycles
Full Transparency No hidden fees, complete data ownership, and clear reporting
Results-Focused We measure success by your lead flow and revenue, not vanity metrics
Long-Term Partnership We're invested in your growth, not just getting you to sign a contract
U.S. Based Team Your dedicated team of 4 experts works directly with you — no outsourcing

"Ryan and Thomas have done a great job updating our website and increasing our rankings on Google. We have consistently seen an increase in calls and leads since we started working with them."

— Matt Janecek, Co-Owner, Janecek Construction & Remodeling

Ready to See Similar Results for Your Remodeling Company?

Your market is unique and so are your challenges. Let's analyze your current digital presence and build a strategy to dominate local search in your service area.

Book A Consultation Call 833-695-1214
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