Case Study · Roofing & Exterior · Lincoln, NE
From Page 3 to
From Page 3 to
#1 in Lincoln
Search
How Integrity Exterior Solutions turned a 5.0-rated reputation into real search authority — becoming the most visible roofing and exterior contractor in Lincoln, Nebraska.
743
Organic Clicks
(6 Months)
(6 Months)
112K
Google
Impressions
Impressions
14.1
Avg. Search
Position
Position
52
Domain Authority
Score
Score
The Challenge
Trusted Locally, Invisible Online
Integrity Exterior Solutions is a Lincoln, Nebraska roofing and exterior contractor with a 5.0 Google rating and a strong reputation for durable, expertly installed work for local families. But their reputation lived offline. In competitive Nebraska search results, they were hard to find.
- Low Search Visibility Only 560 organic clicks in the prior 6-month period, with an average position of 35.7 — page 3 and beyond
- Thin Domain Authority Few referring domains and little off-page signal to compete with established roofers
- Under-Optimized Site Service and location pages existed but weren't structured to rank for high-intent Lincoln searches
- Seasonal Dependence Storm and insurance work created a feast-or-famine cycle without a steady organic lead flow
- No Local Authority Footprint Limited Nebraska directory, association, and media presence to build trust signals
"[Client testimonial to be added]"
— Owner, Integrity Exterior Solutions
The Solution
A Four-Pillar SEO Authority Program
We built a complete organic program across four pillars — technical foundation, on-page content, local authority, and off-page link authority — designed to make Integrity the most trusted exterior contractor in Lincoln search results.
1
Technical SEO Foundation
- Crawl & indexing audit — resolved crawl errors and ensured every service and location page was indexable
- Site speed & Core Web Vitals — improved mobile experience and load times for a faster, more crawlable site
- Clean site architecture — logical URL and hierarchy structure signaling topical relevance to Google
- Schema markup — local business and service schema to strengthen eligibility for rich results
2
On-Page Content Optimization
- Competitor gap analysis — identified keywords Lincoln competitors ranked for that Integrity was missing
- Service & location pages — rewrote and expanded pages targeting roof repair, exteriors, siding, windows, and garage builds across Lincoln and nearby NE areas
- Intent-focused blog content — published authority pieces like "How Roof Insurance Claims Work in Nebraska" to capture high-intent research traffic
- Metadata & headings — optimized titles, descriptions, and H-structure for target Nebraska queries
3
Local & GBP Authority
- Google Business Profile optimization — categories, services, photos, and consistent NAP signals for the Lincoln map pack
- Local search grid — tracked and improved rankings across Lincoln neighborhoods for terms like "roof repair"
- Review growth — reinforced the 5.0 Google rating with ongoing review generation
- Ongoing posts & Q&A — kept the profile active to sustain visibility and engagement
4
Off-Page Authority Building
- Nebraska link building — targeted local directories, media outreach, and industry association listings
- Referring domain growth — a steady increase in referring domains directly correlating with organic traffic gains
- Domain authority — grew site authority to a 52 domain power score, closing the gap on larger competitors
- Trust signals — built the off-page footprint that tells Google Integrity is a credible Lincoln contractor
The Results
Jan 2026 – Jun 2026
Consistent, Compounding Growth
Before vs. After
| Metric | Before | After |
|---|---|---|
| Organic Clicks (6 mo) | 560 | 743 |
| Total Impressions (6 mo) | 96K | 112K |
| Avg. Search Position | 35.7 | 14.1 |
| Keywords Ranking | 1.7K | 2.6K |
| Domain Authority | Low | 52 |
| Top Local Rankings | None | #1 for core brand & service terms |
Organic Search Performance (6-Month Comparison)
743
Total Clicks
Up from 560
112K
Total Impressions
Up from 96K
14.1
Avg. Position
Improved from 35.7
+60%
Position Gain
21 spots higher
Google Business Profile Performance
9,281
Profile Impressions
+52% year over year
+48%
Direction Requests
825 requests this year
+44%
Phone Calls
342 calls this year
+40%
Website Clicks
634 clicks this year
Platform split: 45% Google Search Mobile • 32% Google Search Desktop • 14% Google Maps Mobile • 9% Google Maps Desktop
Where Integrity Now Ranks #1 in Lincoln
#1
"Integrity Exterior Solutions"
411 clicks, position 1
#1
"Integrity Exterior Solutions Lincoln NE"
Position 1
#2
"Garage Builders Lincoln NE"
Top local ranking
↑
Rising Terms
"Integrity roofing," "siding lincoln ne," "roofing companies"
The Outwork'em Difference
Why This Worked
No shortcuts. Every result is sustainable, compounding organic growth built around Integrity's real strengths.
Full-Pillar Approach
Technical, on-page, local, and off-page authority working together
Local-First Strategy
Nebraska directories, media, and associations competitors ignored
Authority Compounding
Referring domain and domain authority growth drove organic traffic gains
High-Intent Content
Insurance and service content captured homeowners while researching
Market Ownership
#1 rankings for core brand and service terms in Lincoln
Results You Own
Authority and traffic that keep compounding over time — 100% client-owned assets
Ready to Own Your Local Market?
Integrity Exterior Solutions went from page 3 to #1 in Lincoln, growing clicks, authority, and Google Business Profile engagement across the board.