Janecek Construction & Remodeling Case Study
From Digital Disaster to Remodeling Market Dominance in Northeast Ohio
THE CHALLENGE
Janecek Construction & Remodeling, a father-son remodeling company founded in 1991, had built their reputation on exceptional craftsmanship and hands-on ownership of every project. Despite 30+ years of success and over 5,000 completed projects across Northeast Ohio, they faced a critical marketing setback when:
- Rankings Collapse: A poorly executed website redesign by another agency tanked their Google rankings
- Vanishing Lead Flow: Their once-steady stream of quality leads drastically declined
- Map Pack Invisibility: They disappeared from Google’s Map Pack for critical local searches
- Wasted Investment: $4,500 spent on a website that actively damaged their business
- Competitive Pressure: Larger remodeling companies with bigger marketing budgets dominated search results even in Janecek’s primary service areas
"We were in a tough spot. After investing in a new website that was supposed to help our business, we actually lost visibility and leads. As a company that prides itself on personal service and quality, it was frustrating to have our online presence managed so poorly."
THE SOLUTION
After a comprehensive analysis of Janecek Construction’s online presence, market position, and business values, Outwork’em Digital implemented a strategic digital marketing plan:
1. Company Values-Driven Website Rebuild
Unlike the generic website that had damaged their business, we designed a custom website that authentically represented their unique business approach:
- Values-First Design: Conducted in-depth interviews with both owners to understand and showcase their hands-on, owner-involved approach
- Trust-Building Content: Highlighted their unique father-son dynamic and 30+ years of craftsmanship
- Strategic Service Pages: Created comprehensive content for their primary services (bathroom, kitchen, and basement remodeling)
- Conversion-Optimized Structure: Implemented a layout specifically designed to convert remodeling prospects
2. Strategic Local SEO Implementation
We deployed our comprehensive remodeling-specific SEO strategy:
- Google Business Profile Overhaul: Complete optimization of their GBP listing with proper categorization, geo-targeted descriptions, and strategic DBA implementation
- Location-Specific Content: Created targeted pages for each service area they cover in Northeast Ohio
- Competitor Analysis: Identified and corrected gaps that were giving larger competitors the advantage
- Pricing Transparency Strategy: Implemented strategic pricing ranges and project information to pre-qualify leads
3. Remodeling Industry-Specific Tactics
We implemented remodeling-specific strategies to differentiate them from competitors:
- Project Pricing Guidelines: Added transparent project price ranges to answer the #1 question prospects have
- Portfolio Showcase: Strategic presentation of completed projects with before/after imagery
- Conversion-Optimized Lead Forms: Custom forms designed specifically for remodeling prospects
- Service Area Content Strategy: Content that highlights their expertise in specific Northeast Ohio neighborhoods
THE Results
Within just 8 weeks of implementing our strategy, Janecek Construction saw dramatic improvements:
- 300% increase in lead flow from organic search
- 130 top 3 map pack rankings for high-value remodeling keywords
- 875% return on marketing investment
- Dominant Position for critical terms like “bathroom remodel near me,” “kitchen remodeling near me,” and “home remodeling near me”
- Service Area Dominance across Northeast Ohio including Chardon, Mentor, Painesville, and surrounding areas
"Ryan and Thomas have done a great job updating our website and increasing our rankings on Google. We have consistently seen an increase in calls and leads since we started working with them. I highly recommend Outwork'em Digital."
THE Outwork'em DIFFERENCE
What makes Outwork’em different isn’t just technical expertise, but our unique approach:
- Market Exclusivity: We only work with one company per trade per service area
- Industry Specialization: Our team understands the unique challenges of remodeling marketing
- Full Transparency: No hidden fees, complete data ownership, and clear reporting
- Results-Focused: We measure success by your growth, not activity metrics
- Long-Term Partnership: We’re invested in your continued success
- U.S. Based Team: Your dedicated team of 4 experts works directly with you
READY TO SEE SIMILAR RESULTS FOR YOUR COMPANY?
Your market is unique, and so are your growth challenges. Let’s analyze your current situation and develop a customized strategy to help you achieve predictable growth.
Want to see your local market potential? Call 844-931-4624 for a free market analysis and discover your opportunity to generate 25-50 quality local leads monthly while reducing marketing costs by up to 75%.
Note: Transparency about ROI matters to us – during your free analysis, we’ll show you realistic timelines and numbers specific to your market.
Frequently Asked Questions
1. How long until I see results?
While every market is different, most clients see meaningful improvement in rankings within 3-6 months, with significant lead generation starting around month 6. As demonstrated with Janecek Construction, some clients may see dramatic improvements in as little as 8 weeks.
2. What makes Outwork'em different from other marketing agencies?
Unlike general marketing agencies, we exclusively serve home service contractors. Our team understands your industry’s unique challenges, seasonal fluctuations, and customer acquisition cycles. Plus, we maintain market exclusivity – meaning we only work with one company per trade per service area.
3. How much does it cost?
Our comprehensive growth programs start at $2,500 monthly. While this represents a significant investment, our clients typically see a 900-1,800% ROI within 12 months of partnership, making it one of the most profitable investments for their business.
4. Do I own my website and marketing assets?
Absolutely. Unlike many agencies that hold your digital assets hostage, you maintain complete ownership of your website, Google Business Profile, and all marketing assets we create.
Ready to Dominate Your Market? Check out our comprehensive growth programs and see which level of market dominance is right for your business.
VIEW OUR MARKETING GROWTH PROGRAMS & PRICING
Note: Market exclusivity maintained – one contractor per trade per service area.
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