Privacy Policy

Effective Date: January 1, 2025
Last Updated: September 16, 2025

1. Introduction and Overview

Outwork’em Digital (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://outworkemdigital.com or use our digital marketing services.

This policy applies to all information collected through our website, services, mobile applications, email communications, and any other interactions you have with us. By using our services or providing us with your information, you consent to the practices described in this Privacy Policy.

Important: This policy has been updated to comply with current privacy laws including GDPR, CCPA, and other applicable state and international privacy regulations as of 2025.

2. Information We Collect

2.1 Personal Information You Provide

We collect information you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number, mailing address
• Business Information: Company name, job title, industry, website URL
• Account Data: Username, password, account preferences, security questions
• Payment Information: Credit card details, billing address (processed through secure third-party providers)
• Communications: Messages, inquiries, feedback, support requests, and other correspondence
• Marketing Preferences: Email subscription choices, communication preferences, consent records
• Professional Information: LinkedIn profiles, business networking data (when provided)

2.2 Information Automatically Collected

When you interact with our services, we automatically collect:

• Device Information: IP address, browser type and version, operating system, device identifiers, screen resolution
• Usage Data: Pages visited, time spent, clicks, scrolling behavior, referral sources, search terms
• Location Data: Approximate geographic location based on IP address (city/region level)
• Log Data: Server logs, error reports, performance data, security events
• Session Information: Login times, session duration, authentication data

2.3 Cookies and Tracking Technologies

We use various tracking technologies including:

• Strictly Necessary Cookies: Required for website functionality, security, and user authentication
• Analytics Cookies: Google Analytics 4, Adobe Analytics for understanding usage patterns and website performance
• Marketing Cookies: Google Ads, Facebook Pixel, LinkedIn Insight Tag for advertising and remarketing
• Performance Cookies: To optimize website speed, load times, and user experience
• Functional Cookies: To remember your preferences and settings

You can manage your cookie preferences through our cookie consent banner or your browser settings. Note that disabling certain cookies may limit website functionality.

3. How We Use Your Information

We process your personal data for the following purposes:

3.1 Service Delivery

• Providing digital marketing services including SEO, PPC, social media management, content creation, and web development
• Managing your account, authenticating users, and maintaining service continuity
• Processing payments, maintaining billing records, and handling invoicing
• Communicating about services, project updates, changes, and technical support
• Delivering contracted services and meeting performance obligations

3.2 Marketing and Communications

• Sending promotional emails about our services (only with your explicit consent)
• Providing relevant content, industry insights, case studies, and educational resources
• Personalizing your experience, recommendations, and service suggestions
• Conducting surveys, gathering feedback, and measuring satisfaction
• Inviting you to webinars, events, and industry networking opportunities

3.3 Analytics and Improvement

• Analyzing website usage, user behavior, and conversion patterns
• Improving our services, developing new features, and optimizing user experience
• Conducting market research, competitive analysis, and trend identification
• A/B testing website elements, content, and service delivery methods
• Monitoring and preventing fraud, security issues, and unauthorized access

3.4 Legal and Compliance

• Complying with legal obligations, regulations, and industry standards
• Enforcing our terms of service, policies, and contractual agreements
• Protecting our rights, property, intellectual property, and safety
• Responding to legal requests, court orders, and preventing harm
• Maintaining records for tax, audit, and regulatory purposes

4. Legal Basis for Processing

For users in regions with comprehensive privacy laws, we process personal data based on:

• Consent: When you’ve provided clear, informed consent for specific purposes
• Contract: To fulfill our contractual obligations and deliver requested services
• Legitimate Interests: For business operations, marketing, security, and service improvement
• Legal Obligations: To comply with applicable laws, regulations, and legal requirements
• Vital Interests: To protect your health, safety, or fundamental rights (rare circumstances)

5. Data Sharing and Disclosure

5.1 Service Providers and Processors

We share data with carefully vetted third-party service providers including:

• Cloud Infrastructure: Amazon Web Services (AWS), Google Cloud Platform, Microsoft Azure
• Email Services: Mailchimp, SendGrid, Constant Contact for email marketing and communications
• Analytics Platforms: Google Analytics, Adobe Analytics, Hotjar for website and user behavior analysis
• Payment Processors: Stripe, PayPal, Square for secure payment processing
• CRM Systems: HubSpot, Salesforce for customer relationship management
• Marketing Automation: Marketo, Pardot for lead nurturing and campaign management
• Communication Tools: Zoom, Slack, Microsoft Teams for client communications
• Security Services: Cloudflare, Sucuri for website security and performance

All service providers are contractually bound to protect your data and use it only for specified purposes.

5.2 Business Partners

With your explicit consent, we may share information with:

• Strategic partners for joint marketing initiatives and co-branded content
• Technology partners for integrated solutions and service delivery
• Industry associations for research, benchmarking, and educational purposes
• Certified partners and resellers who provide complementary services

5.3 Legal Disclosures

We may disclose information when required to:

• Comply with legal obligations, court orders, subpoenas, or regulatory requests
• Protect our rights, property, intellectual property, and business interests
• Prevent fraud, security threats, and unauthorized access to our systems
• Protect public safety, individual rights, and prevent harm
• Respond to emergency situations involving immediate physical harm

5.4 Business Transfers

In the event of merger, acquisition, restructuring, or sale of assets, your information may be transferred to the acquiring entity. We will:

• Provide notice of any such transfer
• Ensure appropriate confidentiality agreements are in place
• Maintain the same level of privacy protection
• Honor all existing privacy commitments and user preferences

6. International Data Transfers

We may transfer personal data across international borders to:

• Service providers and processors located in different countries
• Our offices, facilities, and data centers globally
• Cloud storage and processing locations worldwide

We ensure appropriate safeguards are in place including:

• EU Standard Contractual Clauses approved by the European Commission
• UK International Data Transfer Agreements for post-Brexit compliance
• Adequacy Decisions for transfers to countries with equivalent protection
• Data Privacy Framework (successor to Privacy Shield) where applicable
• Binding Corporate Rules for multinational service providers

7. Data Security

We implement comprehensive, industry-leading security measures including:

7.1 Technical Safeguards

• End-to-end encryption for data in transit and at rest
• Multi-factor authentication for all administrative access
• Advanced firewalls and intrusion detection systems
• Regular security scanning and vulnerability assessments
• Secure APIs and encrypted database connections

7.2 Organizational Measures

• Limited access on a need-to-know basis with role-based permissions
• Comprehensive confidentiality and security agreements for all staff
• Regular security awareness training and certification programs
• Incident response procedures and breach notification protocols
• Annual third-party security audits and compliance assessments

7.3 Physical Security

• Secure, access-controlled facilities with biometric authentication
• Locked storage for any physical documents containing personal data
• Clean desk policies and secure disposal of sensitive materials
• Environmental controls and backup power systems

While we implement industry best practices and maintain high security standards, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but commit to continuous improvement and prompt response to any security incidents.

8. Your Privacy Rights

8.1 Universal Rights (Available to All Users)

Access and Portability:

• Request a copy of your personal data in a readable format
• Receive data in a portable, machine-readable format (CSV, JSON)
• Transfer data to another service provider of your choice

Correction and Updates:

• Update, correct, or modify inaccurate or incomplete information
• Add missing information to your profile or account

Communication Preferences:

• Opt-out of marketing communications at any time
• Manage email subscription preferences and frequency
• Unsubscribe from specific types of communications

8.2 Enhanced Rights (Based on Location)

EU/UK Residents (GDPR/UK GDPR):

• Right to erasure (“right to be forgotten”) with certain exceptions
• Right to restrict processing for specific purposes
• Right to object to processing based on legitimate interests
• Right to withdraw consent at any time
• Right to lodge complaints with supervisory authorities

California Residents (CCPA/CPRA):

• Right to know what personal information is collected and how it’s used
• Right to delete personal information (subject to legal exceptions)
• Right to opt-out of “sale” or “sharing” of personal information
• Right to correct inaccurate personal information
• Right to limit use of sensitive personal information
• Right to non-discrimination for exercising privacy rights

Other US State Residents: Rights as provided by Virginia CDPA, Colorado CPA, Connecticut CTDPA, Utah UCPA, and other applicable state privacy laws.

8.3 How to Exercise Your Rights

To exercise any of these rights:

1. Email us at team@outworkemdigital.com with your specific request
2. Include verification information to confirm your identity
3. Specify which rights you’d like to exercise
4. Allow up to 30 days for us to respond (may be extended in complex cases)

9. Children’s Privacy

Our services are designed for businesses and are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without parental consent, we will promptly delete such information.

Parents or guardians who believe their child has provided personal information to us should contact us immediately at team@outworkemdigital.com.

10. Third-Party Links and Services

Our website and communications may contain links to third-party websites, social media platforms, and services. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies and terms of service before providing personal information or engaging with their services.

Third-party services we may link to include:

• Social media platforms (LinkedIn, Facebook, Twitter, Instagram)
• Industry publications and news sites
• Client websites and case study references
• Tool and software provider websites
• Educational and training platforms

11. Marketing Communications and Advertising

11.1 Email Marketing

• We send marketing emails only with your explicit, opt-in consent
• Every marketing email includes a clear, one-click unsubscribe option
• You can update your communication preferences in your account settings
• We honor unsubscribe requests within 10 business days
• We maintain suppression lists to prevent re-adding unsubscribed contacts

11.2 Remarketing and Advertising

We use remarketing and advertising services including:

• Google Ads Remarketing to show relevant ads on Google properties
• Facebook/Meta Custom Audiences for targeted social media advertising
• LinkedIn Matched Audiences for professional network advertising
• Twitter/X Tailored Audiences for social media remarketing

You can opt-out through:

• Google Ad Settings (ads.google.com/adsettings)
• Facebook Ad Preferences (facebook.com/adpreferences)
• LinkedIn Ad Settings (linkedin.com/psettings/advertising)
• Digital Advertising Alliance opt-out page (optout.aboutads.info)
• Network Advertising Initiative opt-out (optout.networkadvertising.org)

11.3 Do Not Track and Global Privacy Control

We respect Do Not Track signals and Global Privacy Control headers when technically feasible. However, there is no universal standard for how companies should respond to these signals.

12. Data Retention

We retain personal data based on the following schedule:

• Active Clients: Duration of services plus 7 years for tax, legal, and business purposes
• Prospects and Leads: 3 years from last meaningful interaction unless consent is renewed
• Email Subscribers: Until unsubscribe or 3 years of complete inactivity
• Website Analytics: 26 months (Google Analytics 4 default setting)
• Financial Records: 7 years as required by tax and accounting regulations
• Support Communications: 3 years for service quality and training purposes
• Security Logs: 1 year for security monitoring and incident response

Automatic Deletion: We use automated systems to delete data that has reached its retention limit. You can request earlier deletion by contacting us.

13. State Privacy Law Compliance

13.1 California Consumer Privacy Act (CCPA/CPRA)

Categories of Personal Information We Collect:

• Identifiers (name, email, phone, IP address)
• Commercial information (purchase history, service usage)
• Internet activity (website usage, click behavior)
• Professional information (job title, company, industry)
• Inferences (preferences, behavior predictions)

Business Purposes for Collection:

• Providing and improving services
• Customer support and communication
• Marketing and advertising (with consent)
• Security and fraud prevention
• Legal compliance

Your California Rights: Contact team@outworkemdigital.com to exercise your rights. We do not discriminate against users who exercise their privacy rights.

13.2 Other State Privacy Laws

We comply with privacy laws in Virginia, Colorado, Connecticut, Utah, and other states as they take effect. Residents of these states have similar rights to those outlined above.

14. Automated Decision-Making and Profiling

We may use automated systems to:

• Personalize content and recommendations based on your interests and behavior
• Detect and prevent fraud through pattern recognition and risk scoring
• Optimize website performance through A/B testing and user experience analysis
• Score and qualify leads for appropriate follow-up and service recommendations

You have the right to:

• Request information about automated decision-making that affects you
• Contest decisions made solely by automated systems
• Request human review of automated decisions where legally required

15. Data Breach Notification

In the unlikely event of a data breach that poses a risk to your personal data:

• We will notify affected users within 72 hours of discovery
• We will provide clear information about what happened and what data was involved
• We will outline steps we’re taking to address the breach
• We will provide recommendations for protecting yourself
• We will notify relevant supervisory authorities as required by law

16. Contact Information and Data Protection

For questions about this Privacy Policy or to exercise your rights:

Data Protection Officer
Outwork’em Digital
2425 E Camelback Rd Suite 150
Phoenix, AZ 85016
Email: team@outworkemdigital.com
Phone: Available upon request for privacy-related inquiries

Response Time: We respond to privacy inquiries within 5 business days and complete requests within 30 days (may be extended for complex requests).

Supervisory Authorities: You may lodge complaints with your local data protection authority if you believe your privacy rights have been violated.

17. Changes to This Privacy Policy

We review and may update this Privacy Policy periodically to reflect:

• Changes in our business practices or services
• New legal or regulatory requirements
• User feedback and privacy enhancements
• Industry best practices and security improvements

How We Notify You of Changes:

• Material changes will be announced via email to registered users
• Notice on our website homepage for 30 days
• Updated “Last Updated” date at the top of this policy
• Opportunity to review changes before they take effect

Your Options:

• Continued use of our services after changes constitutes acceptance
• You may discontinue services if you disagree with changes
• Contact us with questions or concerns about policy updates