Comfort One Air Conditioning Case Study
From Marketing Frustration to Domination in Scottsdale, Arizona
THE CHALLENGE
Comfort One Air Conditioning, a family-owned HVAC company founded in 2012 by Tapani and Jessica Ojalehto, had been serving the Scottsdale area with exceptional customer service and technical expertise. Despite their commitment to quality work and customer satisfaction, they struggled with:
- Cookie-Cutter Marketing: Their website was generic, failed to rank in Google searches, and didn’t reflect their customer-first approach
- Zero Ownership: Their previous agency “rented” them a website for $12,000 annually with no asset ownership
- Unpredictable Lead Flow: The feast-or-famine cycle made staffing and growth planning nearly impossible
- Invisible Online Presence: No local map pack rankings meant losing business to competitors despite superior service
- VC-Funded Competition: Battling against large companies with massive marketing budgets driving up PPC and LSA costs
"We were with a big box marketing firm before and they did not have our best interest in mind. Some of the meta titles and descriptions were for a company in Texas. The reps were not responsive and not helpful."
THE SOLUTION
After a comprehensive analysis of Comfort One’s market position, competition, and growth goals, Outwork’em Digital implemented a customized HVAC marketing strategy:
1. Custom Website Built for Conversions
Unlike the cookie-cutter website they were previously renting, we designed a custom website specifically engineered to:
- Authentic Digital Representation: We conducted extensive interviews with Tapani and Jessica to truly understand their company values, mission, and what makes Comfort One different
- Strategic Customer Targeting: Developed an ideal customer that guides how we speak to the market, address pain points, and attract the right customers
- Distinct USP Implementation: Identified and showcased their unique selling propositions as the foundation for a website that stands out from competitors
- Highlight their commission-free technicians and customer-first approach
- Showcase their industry-leading warranties and guarantees
- Emphasize their same-technician relationship model
- Feature content optimized for Scottsdale and surrounding service areas
2. Strategic HVAC-Specific SEO Implementation
We deployed our comprehensive SEO strategy designed specifically for high-competition HVAC markets:
- Seasonal content strategy aligning with Arizona’s unique climate demands
- Location-specific pages targeting Scottsdale, Phoenix, Anthem, Cave Creek and other service areas
- Technical optimization for mobile experience and site speed
- Review generation system that added 120+ five-star reviews
3. Comprehensive Marketing Integration
Beyond the website, we implemented:
- Database reactivation strategies for shoulder seasons (targeting duct cleaning, maintenance plans)
- Educational email marketing establishing them as the client’s trusted advisor
- CRM integration with Service Fusion for complete ROI tracking
- Custom content production aligned with seasonal HVAC demand cycles
THE Results
Within 18 months of partnering with Outwork’em Digital, Comfort One Air Conditioning achieved:
- 340% increase in Page #1 Google rankings
- 51 new top 3 rankings in local map pack (up from zero)
- 134 new top 10 rankings in local map pack (up from 40)
- 80% increase in clicks from Google
- 68% increase in impressions on Google
- 648% average return on marketing investment year-over-year
- Team Growth from 4 to 6 team members with capacity for continued expansion
"Outwork'em put a vision together and it's fun to see it come through. I definitely would recommend using Outwork'em for your marketing needs in the future."
THE Outwork'em DIFFERENCE
What makes Outwork’em different isn’t just technical expertise, but our unique approach:
- Market Exclusivity: We only work with one company per trade per service area
- Industry Specialization: Our team understands the unique challenges of HVAC marketing
- Full Transparency: No hidden fees, complete data ownership, and clear reporting
- Results-Focused: We measure success by your growth, not activity metrics
- Long-Term Partnership: We’re invested in your continued success
- U.S. Based Team: Your dedicated team of 4 experts works directly with you
Want to see your local market potential? Call 844-931-4624 for a free market analysis and discover your opportunity to generate 25-50 quality local leads monthly while reducing marketing costs by up to 75%.
Note: Transparency about ROI matters to us – during your free analysis, we’ll show you realistic timelines and numbers specific to your market.
Frequently Asked Questions
1. How long until I see results?
While every market is different, most clients see meaningful improvement in rankings within 3-6 months, with significant lead generation starting around month 6. If your program includes PPC, you’ll typically see qualified leads within the first 8 weeks.
2. What makes Outwork'em different from other marketing agencies?
Unlike general marketing agencies, we exclusively serve home service contractors. Our team understands your industry’s unique challenges, seasonal fluctuations, and customer acquisition cycles. Plus, we maintain market exclusivity – meaning we only work with one company per trade per service area.
3. How much does it cost?
Our comprehensive growth programs start at $2,500 monthly. While this represents a significant investment, our clients typically see a 900-1,800% ROI within 12 months of partnership, making it one of the most profitable investments for their business.
4. Do I own my website and marketing assets?
Absolutely. Unlike many agencies that hold your digital assets hostage, you maintain complete ownership of your website, Google Business Profile, and all marketing assets we create.
Ready to Dominate Your Market? Check out our comprehensive HVAC growth programs and see which level of market dominance is right for your business.
VIEW OUR HVAC MARKETING GROWTH PROGRAMS & PRICING
Note: Market exclusivity maintained – one contractor per trade per service area.
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